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BuzzSumo

Find what spreads, pitch what works.

★★★★★ 4.6 2,900 saves Starting price: Free searches, Basic from $199/mo

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Tool information

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BuzzSumo finds top-shared content, journalists and trending topics by keyword.

PR teams use it to pitch angles already proven to spread.

In-depth review

Find what spreads, pitch what works. BuzzSumo competes in the AI Marketing category, where our editors have reviewed 343 tools so far. It has been bookmarked by 2,900 readers, making it one of the most trusted options in its class. This in-depth review breaks down exactly where BuzzSumo shines, where it falls short, and who should choose it.

In real-world use, BuzzSumo's clearest strengths are Viral content finder; Journalist DB; Trend alerts. These advantages matter most for Finding viral posts, Pitching journalists, Tracking trends, Auditing content — the exact workload BuzzSumo was designed around. Readers who prioritise these qualities consistently rank it among their favourites in AI Marketing.

No tool is perfect — before you commit, weigh Paid for full data; Needs outreach. BuzzSumo pricing starts at Free searches, Basic from $199/mo. Always confirm the latest plans on the official website, because prices change often. Because you can evaluate the full experience free of charge, BuzzSumo is a low-risk tool to try this week. BuzzSumo is a solid, well-reviewed choice in AI Marketing and deserves a place on your shortlist.

How BuzzSumo compares

BuzzSumo is rated 4.6 out of 5, above the AI Marketing category average of 4.5 across 343 rated tools. Its closest alternatives are Surfer SEO, HubSpot AI, Salesforce Einstein. Popular alternatives include Surfer SEO, HubSpot AI, Salesforce Einstein. Compare their pricing, ratings, and reviews before you decide.

Pricing

BuzzSumo pricing starts at Free searches, Basic from $199/mo. Always confirm the latest plans on the official website, because prices change often.